
Effective use of social media can give you a tremendous advantage in your job search—in fact, it may be just what you need to find the position you truly want. While traditional job search tactics (such as responding to jobs posted online or in the newspaper) can certainly bring success, building a network—and knowing how to tap into that network—is truly your best bet.
Create a LinkedIn profile—LinkedIn is by far one of the best online websites for professional social networking. Recruiters often use this site to find prospective employees, so developing your profile should be one of your top priorities. It’s free to use and it’s pretty simple to get started: just create a profile, fill out your personal and professional information and then build your network. You can receive recommendations from colleagues, supervisors or friends that will be displayed on your profile.
Follow and tweet on Twitter—don’t be intimidated by this fantastic tool. Many employers use Twitter to recruit new employees, so it is to your advantage to “follow” employers of interest, to communicate with them and to fine tune your own Twitter page (you can even link it to your LinkedIn profile so that recruiters will know exactly how to reach you).
Start a professional blog—this will allow employers and recruiters to really get a sense of who you are (and you can showcase your portfolio, if applicable). Focus your blog on topics that are in line with the kind of job you are seeking. Subscribing to other professional blogs and posting comments will help you to build a large network and could lead to job opportunities.
Be sure to remember if you have a personal Facebook, Linkedin, or any other online profile, be sure to keep all of your information private. Recruiters often look at personal profiles to get an inside look at a prospective employee’s personality. Checking into applicant’s social media and online presence is rapidly becoming a part of business’s background screening program. So be sure to represent yourself well and clean up any pictures or blogs that may hinder your chances at finding a job.
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Download the Social Media Guide free to find even more tips to help you know what a potential employer is discovering about you—both online and off. The Social Media Guide is packed with useful advice and helpful hints to create the most effective and employer-friendly online profiles possible. |